E78: "Lean video marketing" with Naseef KPO

When we think about marketing, we need to use all formats of content. That includes text, images, and video. But most small businesses think it is too expensive to market via videos. Naseef, today's guest, says it is possible to have a lean video marketing setup. Let us find out.

What you'll listen
  • (00:00) - Start
  • (02:16) - What are the steps involved in creating a video marketing campaign?
  • (04:52) - Creating video for IT services company
  • (08:28) - Tools for lean video marketing
  • (12:32) - Different ways to repurpose videos
  • (18:04) - KPIs for video marketing
  • (22:21) - Examples of B2B videos
  • (25:57) - Mistakes in video marketing
  • (30:08) - Kindest thing anyone has done for you
  • (33:18) - What is the definition of living a good life

Connect with me
Connect with Naseef KPO
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E78: "Lean video marketing" with Naseef KPO
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