Gravitas WINS Radio

Krishna Kumar N (KK) shares how storytelling enabled him to shape sales and marketing efforts in a South African company and land him on LinkedIn's first Creator program in India.

What you'll listen

• (00:00) - Welcome
• (01:01) - Backstory
• (04:04) - Is storytelling useful for fields other than sales & marketing
• (05:42) - Examples of storytelling for project managers
• (07:51) - How writing on LinkedIn helped KK
• (10:05) - Basics of storytelling
• (11:19) - Examples of good and bad storytelling
• (17:45) - Presenting numbers with narratives
• (20:01) - How to get started with storytelling
• (23:01) - Getting started with writing on LinkedIn
• (26:27) - What should be in the first fold of the webpage
• (28:32) - Kindest thing anyone has done for KK
• (29:45) - Who exhibited leadership in KK's life
• (31:42) - Definition of living a good life

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